Palmer Johnson renews faith in SYS and Asia Published: 27.02.2014
Palmer Johnson, the historic and innovative superyacht builder and longtime supporter of the Singapore Yacht Show, will once again be returning to exhibit this year. The company, which pioneered aluminium construction on superyachts and is now doing the same with carbon fibre, is enthusiastic about the potential appeal of the yachting lifestyle in Asia.
“Palmer Johnson is thrilled to be returning to Singapore for the Yacht Show once more. We see a great potential in Asia but understand that it takes time to fully adopt yachting into the culture and way of life. As a yacht builder, you have to show commitment to the market and to get to know the client base. We think that in two or three years we will have quite a few boats in Asian waters,” said Russell Morris, Director of Palmer Johnson Europe.
Fast approaching its centenary in 2018, Palmer Johnson has a legacy that reaches back to the golden age of yachting in the 1920s and 1930s. The US-based company has delivered over 200 yachts, all of them still afloat, and many with historically important owners.
Over the last decade, Palmer Johnson has revolutionized its brand with a growing fleet of Sportyachts: fast, modern and technologically advanced vessels with a distinctive aesthetic and appeal. Two years ago, the company evolved the concept by launching the SuperSport range: its ‘next generation’ carbon fibre yachts that are faster, more efficient, more stable and more spacious. Palmer Johnson will be displaying its 35m and 48m carbon fibre SuperSport models at the Show.
Interest in the Singapore Yacht Show is building daily. For more information about the show and to view and images from the 2013 edition, please visit: www.singaporeyachtshow.com.