The Captain’s Lounge Powered by MTU was once again be located on the third floor of the ONE°15 Marina Sentosa Cove’s Iconic Tower, providing an exclusive location for captains, industry professionals. Not only did MTU enjoy naming rights of this dedicated space for key trade attendees, but once again the branding and visibility was extensive.
Nobody could miss MTU with a light balloon soaring high above the venue and extensive branding and collaterals throughout.
A major feature of the Singapore Yacht Show’s partnership with BMW as our Official Luxury Motor Vehicle Partner, were the VIP transfers to and from the Show. Together, we arranged for SYS VIPs to travel to the Show in comfort and style in a fleet of the company’s flagship sedan – the BMW 7 Series.
Moritz Grossmann co-hosted an exclusive soirée on board the 77-metre superyacht, Silver Fast, VIP guests were able to discover the timepieces and meet with the watchmakers key representatives.
This year we substantially expanded our media reach with a Chinese-language version of the event website, an increased number of hosted overseas media and two official press conferences.
Through our printed Show Preview, via social media, the SYS website, targeted newsletters and our appointed PR agents in Singapore, Hong Kong and London, the Show’s marketing team is constantly seeking to promote our clients. Our success is dependent on our clients’ success, and that is something we aim to drive further.
As part of Resorts World Sentosa’s partnership with the Singapore Yacht Show, RWS was entitled to host more than 50 VIP guests onboard the 41-metre superyacht, Ocean Emerald, for an exclusive soirée.Guests were treated to a private tour of the yacht by the owner, followed by canapés and champagne to the backdrop of the sunsetting over the Show.
In addition to Sunbrella’s on water floating stand, there was also a series of Sunbrella tents positioned within the Show’s bustling Esplanade, where they were truly unmissable!
The Singapore Yacht Show runs an island-wide promotional street signage and banner campaign in the run-up to the Show. The signs are installed in prominent, key locations within Singapore; namely, the CBD, Tanglin Road, Orchard, Airport Boulevard, Keppel Road, Sentosa Gateway, and Sentosa Island too. The ONE°15 Marina Sentosa Cove logo was included across this extensive, eye-catching campaign.
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